The universe of collecting, trading card games (TCG), and hobby culture is preparing for one of its most crowded summer events in the province of Alicante. On August 15 and 16, 2026, the IFA - Fira Alacant exhibition center will become the national epicenter of the community with the official arrival of ICONS Alicante 2026. To celebrate this milestone, the renowned specialized platform Tier Kards takes center stage on Sunday and confirms a massive strategic alliance, making a limited batch of redemption codes available to fans with a 25% direct discount on event tickets.
Tier Kards will make a truly special Sunday possible thanks to the presence of the most important content creators in the national scene at the venue. The biggest digital stars in our country will travel to Alicante, gathered for an official concentration of the Selección Española de Creadores, a team that is fine-tuning its preparation for the Influencers World Cup (IWC) 2026, the eagerly awaited second edition of the content creators' world cup to be held next November in Malasia. To host this and many other events, Tier Kards will have its own exclusive zone and stand that will be fully operational throughout ICONS (both Saturday, August 15 and Sunday, August 16), consolidating itself as the great meeting and interaction point for the entire community.
What is Tier Kards? The Epicenter of Collecting and the Gaming Market
Tier Kards is an ambitious business project natively focused on the collecting sector, trading card games (TCG), and hobby culture merchandise. Although the platform has been operational since late 2025, this short period has been enough for it to become an absolute reference point within the sector.
The great pillar of its rapid success lies in its live broadcasts through the main card buying and selling applications and platforms (cards), live streams that are led and directed by leading content creators from the digital ecosystem. Thanks to this interactive and specialized approach, the brand operates as a leading store in the management, appraisal, and sale of high-end collectible cards and items for the most demanding fans.
In full national expansion, and after firmly consolidating itself in the digital environment, Tier Kards takes a historic step this July 2026 with the opening of its first physical store. With this new institutional milestone, the entity acts strategically as a main sponsor and facilitator of interactive environments, financing loyalty campaigns and special discount pools on tickets to make mass entertainment culture accessible to its entire social base.
What is ICONS Alicante 2026?
ICONS Collectibles Culture is one of the reference brands in the production of large gatherings aimed at collecting lovers, TCG enthusiasts, and hobby culture in general. Behind ICONS is Friki Monkey, a brand built over more than a decade within the collecting space. What started as a store dedicated to Hot Wheels, both online and physical, has evolved into a recognized and trusted name in the industry.
Today, Friki Monkey is an official licensing partner for leading global brands, developing high-quality protection products and accessories for collectors across multiple categories. Its portfolio includes massive franchises from Mattel (Hot Wheels, Barbie, MOTU), Sanrio (Hello Kitty), Toei Animation (Dragon Ball, One Piece) and Universal (Jurassic Park, Fast & Furious, Minions). Born from a personal passion and made up of collectors themselves, the organization brings all that DNA to the Fira Alacant event to offer a multidisciplinary space that will host specialized vendors, exchange zones, and dynamic activities in a family-friendly atmosphere.
A Special Sunday Hand in Hand with Tier Kards and the Selección Española de Creadores
Expectation for Sunday is at an all-time high due to the in-person arrival of major internet media figures. The presence of absolute reference names from the national scene at Fira Alacant will be a viable fact, directly driven by the management and sponsorship of Tier Kards.
As mentioned, Tier Kards will have its own exclusive zone and stand operational throughout the Icons, positioning itself indisputably as one of the main assets and drivers of the collecting and TCG sector. Fans, collectors, and digital enthusiasts will be able to connect in person with the stars of the Selección within this corporate brand space on Sunday. It will be the ideal meeting point to get exclusive autographs, witness live card openings and dynamics, participate in stand activities, and share a unique day supporting Spain's players on their way to the World Cup in Malasia.
Event Ticket Prices with the 25% Tier Kards Discount
The loyalty campaign coordinated by Tier Kards applies a 25% discount on event tickets. It is essential to note that these special prices have strictly limited units and will only be available while supplies last. Promotional rates are structured as follows for Sunday:
1. Adult Sunday - Full Day
Official ticket price: 12.50 €
Final price with 25% discount (Limited Units while supplies last): 9.38 €
2. Late Adult Sunday (Access from 3:00 PM)
Official ticket price: 9.00 €
Final price with 25% discount (Limited Units while supplies last): 6.75 €
3. Rookie Sunday (Ages 7 to 16) - Full Day
Official ticket price: 6.00 €
Final price with 25% discount (Limited Units while supplies last): 4.50 €
Cross-Purchase and Redemption Mechanical Guide
It is of utmost importance to remind users that this digital product purchased from Tier Kards does not constitute the final direct entry to the venue. The process is unified into a very simple cross-validation system structured in the following steps:
Selection: The user enters the Tier Kards virtual store and chooses the desired Sunday ticket type.
Purchase with Discount: Processes the payment with the 25% discount already natively integrated into the ticket price.
Code Reception: The buyer automatically and immediately receives a unique discount/redemption code via email.
Access to the Official Website: The user must go to the official ICONS / Friki Monkey platform.
Order Configuration: Selects exactly the same ticket type in the Icons ticket office that they purchased from Tier Kards (for example, if they bought the code for Late Adult, they must select Late Adult).
Validation at Checkout: Enters their discount code in the corresponding box of the official payment gateway. When applied correctly, the amount of the corresponding Sunday ticket will be completely reduced to 0 €.
Final Issuance: The administrative process is finalized without additional costs, and the user receives the official ticket with the definitive access code for Fira Alacant on their device.
Promotion Guidelines and Relevant Information
To ensure proper functioning of the technological validation system, the organization has issued a series of essential recommendations for buyers:
Strict Linkage: Each code issued is associated with a specific pass type. A code purchased for the modality Late Adult will not be valid if an attempt is made to apply it to a Full Day or Rookie ticket.
Separate Checkouts: For security and proper system functioning, it is recommended to perform each redemption in a separate checkout process if multiple codes of the same type have been purchased.
Limited Units: The available discount codes are strictly limited and will sell out quickly due to the high anticipation for the event. When the quota assigned to the servers is met, the Tier Kards platform will not be able to guarantee the release of new units with this reduction on event tickets.
Conclusion: A Historic Event Uniting Collecting and Elite Creators
The arrival of ICONS Alicante 2026 at Fira Alacant marks a before and after in events dedicated to hobby culture and TCG in our country. The strategic alliance led by Tier Kards not only translates into a direct economic advantage of 25% for fans' pockets but also transforms the weekend into an unprecedented interactive experience with its own official zone and stand presiding over the venue for both days. The possibility of sharing space, dynamics, and passions with the stars of the Selección Española de Creadores before their World Cup journey is a differential value that can only be experienced at this convention on Sunday.
The table is set to enjoy the best collecting atmosphere, but time is crucial. Given that the discount pools for Adult and Rookie tickets are strictly limited and demand speed points to an imminent stock depletion, securing the redemption code on the Tier Kards portal becomes the top priority to not miss out on the big summer event. Get your access at the best price and be part of the most special day in the hobby universe!