The universe of collecting, trading card games (TCG), and hobby culture is preparing for one of its most crowded summer events in the province of Alicante. On August 15th and 16th, 2026, the IFA - Fira Alacant exhibition center will become the national epicenter of the community with the official arrival of ICONS Alicante 2026. To celebrate this milestone, the renowned specialized platform Tier Kards takes center stage on Sunday and confirms a massive strategic alliance, making a limited batch of redemption codes available to fans with a 25% direct discount on event tickets.
Tier Kards will make a truly special Sunday possible thanks to the presence at the venue of the most important content creators on the national scene. The biggest digital stars in our country will travel to Alicante, gathered in an official concentration of the Spanish Creators' Team, a team that is fine-tuning its preparation for the Influencers World Cup (IWC) 2026, the eagerly awaited second edition of the content creators' world cup to be held next November in Malaysia. To host this and many other events, Tier Kards will have its own zone and an exclusive dedicated stand that will be fully operational throughout ICONS (both Saturday, August 15th and Sunday, August 16th), consolidating itself as the great meeting and interaction point for the entire community.
What is Tier Kards? The Epicenter of Collecting and the Gaming Market
Tier Kards is an ambitious business project natively focused on the collecting sector, trading card games (TCG), and hobby culture merchandising. Although the platform has been operational since late 2025, this short period has been enough for it to become an absolute reference space within the sector.
The great pillar of its rapid success lies in its live broadcasts through the main card buying and selling applications and platforms (cards), live streams that are led and directed by leading content creators in the digital ecosystem. Thanks to this interactive and specialized approach, the brand operates as a leading store in the management, appraisal, and sale of high-end cards and collectibles for the most demanding fans.
In full national expansion phase, and after firmly consolidating itself in the digital environment, Tier Kards takes a historic step this July 2026 with the opening of its first physical store. With this new institutional milestone, the entity acts strategically as a main sponsor and facilitator of interactive environments, financing loyalty campaigns and special discount pools on tickets to make the culture of mass entertainment accessible to its entire social base.
What is ICONS Alicante 2026?
ICONS Collectibles Culture is one of the reference brands in the production of large gatherings aimed at collecting lovers, TCG enthusiasts, and hobby culture in general. Behind ICONS is Friki Monkey, a brand built over more than a decade within the collecting space. What began as a store dedicated to Hot Wheels, both online and physical, has evolved to become a recognized and trusted name in the industry.
Today, Friki Monkey is an official licensing partner for leading global brands, developing high-quality protection products and accessories for collectors in multiple categories. Its portfolio includes massive franchises from Mattel (Hot Wheels, Barbie, MOTU), Sanrio (Hello Kitty), Toei Animation (Dragon Ball, One Piece), and Universal (Jurassic Park, Fast & Furious, Minions). Born from a personal passion and made up of collectors themselves, the organization transfers all that DNA to the Fira Alacant event to offer a multidisciplinary space that will host specialized vendors, exchange zones, and dynamic activities in a family atmosphere.
A Special Sunday Hand in Hand with Tier Kards and the Spanish Creators' Team
Sunday's anticipation is at an all-time high due to the in-person arrival of major internet media figures. The presence at Fira Alacant of absolute reference names on the national scene will be a viable fact, directly driven by the management and sponsorship of Tier Kards.
As mentioned, Tier Kards will have its own zone and an exclusive dedicated stand operational throughout ICONS, positioning itself indisputably as one of the main assets and drivers of the collecting and TCG sector. Fans, collectors, and digital environment enthusiasts will be able to connect in person with the stars of the Team within this corporate space of the brand during Sunday. It will be the ideal meeting point to get exclusive autographs, witness live card openings and dynamics, participate in stand activities, and share a unique day supporting Spain's players on their way to the World Cup in Malaysia.
Event Ticket Prices with 25% Discount at Tier Kards
The loyalty campaign coordinated by Tier Kards applies as a 25% discount on event tickets. It is essential to highlight that these special prices have strictly limited units and will only be available while supplies last. Promotional rates are structured as follows for Sunday:
1. Sunday Adult - Full Day
Official ticket price: 12.50 €
Final price with 25% discount (Limited Units while supplies last): 9.38 €
2. Sunday Late Adult (Access from 3:00 PM)
Official ticket price: 9.00 €
Final price with 25% discount (Limited Units while supplies last): 6.75 €
3. Sunday Rookie (7 to 16 years old) - Full Day
Official ticket price: 6.00 €
Final price with 25% discount (Limited Units while supplies last): 4.50 €
Cross-Purchase and Redemption Mechanical Guide
It is of utmost importance to remind users that this digital product purchased on Tier Kards does not constitute the final direct entry to the venue. The process is unified into a very simple cross-validation system structured in the following steps:
Selection: The user enters the Tier Kards virtual store and chooses the Sunday ticket type they want.
Purchase with Discount: Processes the payment with the 25% discount already natively integrated into the ticket price.
Code Reception: The buyer automatically and immediately receives a unique discount/redemption code via email.
Access to the Official Website: The user must go to the official ICONS / Friki Monkey platform.
Order Configuration: Select exactly the same ticket type at the ICONS box office that was purchased on Tier Kards (for example, if the code for Late Adult was purchased, Late Adult must be selected).
Validation at Checkout: Enter your discount code in the corresponding box on the official payment gateway. When applied correctly, the amount of the Sunday ticket will be completely reduced to 0 €.
Final Issuance: The administrative process is finalized without additional costs, and the user receives the official ticket with the definitive access code for Fira Alacant on their device.
Promotion Guidelines and Relevant Information
To ensure correct functioning of the technological validation system, the organization has issued a series of essential recommendations for buyers:
Strict Linkage: Each code issued is associated with a specific pass type. A code purchased for the Late Adult modality will not be valid if it is attempted to be applied to a Full Day or Rookie ticket.
Separate Checkouts: For security and correct system functioning, it is recommended to perform each redemption in a separate checkout process if multiple codes of the same type have been purchased.
Limited Units: The available discount codes are strictly limited and will sell out quickly due to the high anticipation for the event. Once the quota assigned to the servers is met, the Tier Kards platform will not be able to guarantee the release of new units with this reduction in event tickets.
Conclusion: A Historic Event Uniting Collecting and Elite Creators
The arrival of ICONS Alicante 2026 at Fira Alacant marks a before and after in events dedicated to hobby culture and TCG in our country. The strategic alliance led by Tier Kards not only translates into a direct economic advantage of 25% for fans' pockets but also transforms the weekend into an unprecedented interactive experience with its own official zone and stand presiding over the venue during both days. The opportunity to share space, dynamics, and passions with the stars of the Spanish Creators' Team before their World Cup journey is a differential value that can only be experienced at this convention on Sunday.
The table is set to enjoy the best collector atmosphere, but the time factor is crucial. Given that the discount pools for Adult and Rookie tickets are strictly limited and the speed of demand points to an imminent stock depletion, securing the redemption code on the Tier Kards portal becomes the top priority not to miss out on the big summer event. Get your access at the best price and be part of the most special day in the hobby universe!